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Connect with BKOM at the Toy Fair 2016
BKOM Studios to present its expertise in connected toy development to industry leaders.
New York, USA, February 12, 2016 – BKOM Studios is going to the Big Apple to attend Toy Fair 2016, one of the biggest events of the toy industry, to showcase its expertise in connected objects. The development and prototyping of digital Toys-to-Life experiences, which combine toys and video games, is part of the new cutting-edge technology that BKOM has been experimenting with for many years now, in addition to its core game and web development business. The Toy Fair will be a tremendous opportunity for BKOM to present its skills and concepts to industry leaders.
Enthusiasm for this type of experience has been growing for many years. According to a May 2015 report from NDP Group, 70% of parents in the U.S. are familiar with Toys-to-Life games, with two-thirds of parents (67)say that they are extremely or very likely to purchase a new Toys-to-Life game in the next six month.
According to Frederic Martin, BKOM Studio’s CEO, “2016 will see the culmination of decades of work as BKOM continues to expand its connected toy development business. Allowing players to interact with a toy in the digital space (and vice versa) can transform an ordinary playground into a dynamic playing environment. This results in something greater than the sum of its parts, something magical.”
On February 13-16, come meet the BKOM Studios team at booth #5477 at the Javits Convention Center, New York City.
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About BKOM Studios
BKOM Studios is a full-service digital studio dedicated to helping brands develop their presence across multiple points of interaction and platforms, including connected objects, points of sale, websites, apps, social media, marketing campaigns and mobile games.
BKOM Studios also creates original games and intellectual properties (IP), exploring further the digital space, creating new universes and experimenting with cutting-edge technologies.
More than 85 talented people work in our studios located in Quebec City and Los Angeles.