What’s a Playable Ad?

Playable ads are interactive ads that give users a preview of a game or app in a short interactive gaming experience.

See for yourself with this demo!

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Significant Benefits

This trending form of ad is already known for giving better value for money because they:

  • Qualify customers better and provide better Lifetime Value (LTV)
  • Generate a higher Conversion Rate (+40% CTR, +9% IAP*)
  • Lead to better Retention (from +16%* to +40%**)
  • Reduce Uninstalls
  • Bring more Engagement

* Source: Sarah Canning (Jan 19, 2017). Play to the next level: The amazing benefits of Playable Ads.

** Source: Oren Cohen (June 13, 2017). The what, how, and why of playable ads.

Build and Support Your Brand Better

Playable ads are undoubtedly one of the most attractive and fun form of online advertisement. Our team love to use them to help build and help promote engagement between the users and the brand.

Don’t hesitate to ask us for advice!

Everything you need under one roof

Our marketing, UI and HTML5 teams experts will guide you through each step of the process, from strategy to execution and A/B testing, with the ultimate goal of helping you reach your campaign objectives.

Contact us to transform your mobile ads into an engaging playable ad experience.